Google Ads + Resova
Optimizing to revenue per session, not just clicks.
Slot-fill campaigns wired into Resova bookings so revenue per session is the optimization target.
Verified results
Permission-cleared figures
+76%
Bookings
+52%
Revenue / session
-21%
Cost / booking
The engagement
Slot-fill campaigns wired into Resova bookings so revenue per session is the optimization target.
Campaigns were wired into the Resova booking system so the platform optimized toward completed bookings and the revenue each session earned.
Slot-fill logic pushed spend toward the days and times with open inventory, smoothing out the calendar instead of overselling peak nights.
Figures and creative shown are real, verified and published with the client's written permission.
More case studies
HVAC Contractor
Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
+64%
Booked calls
-31%
Cost / lead
3.4x
Return on spend
Garage Door — 3x ROI
Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.
3.0x
Return on spend
+58%
Repair leads
-24%
Cost / lead
Electrician
High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.
+72%
Panel / EV leads
-27%
Cost / lead
+41%
Avg job value
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