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Reporting
Free reporting review
Takes about a minute
Live
Updates automatically, not monthly
Looker
Studio - our primary reporting tool
Free
No extra software cost to you
14+
Industries managed
In plain English
Not a 20-page PDF with charts nobody explains - a clear answer to the one question that actually matters: is my money working?
A lot of agencies still send a static report once a month - a PDF or slide deck showing clicks, impressions, and a few charts. It looks thorough, but it usually answers the wrong question. You don't need to know your impression count. You need to know how many real leads you got, what each one cost, and whether that number is getting better or worse.
Real reporting pulls your actual data - from Google Ads, Microsoft Ads, GA4, call tracking, booking systems - into one live dashboard that updates on its own. You can check it whenever you want, not just when a report happens to land in your inbox.
In one sentence
Turning everything tracked across your ad accounts and website into one live dashboard that answers "is my money working" - not a static file you have to interpret yourself.
By the time you read it, the numbers are already weeks old - and it usually leads with clicks and impressions instead of leads and cost per lead.
Check it any time - the numbers reflect what's happening right now, not what happened three weeks ago when the report was written.
Where the numbers actually come from
Reporting isn't a separate project - it's what all the other tracking work was actually for.
Where visitors come from and what they do on the site before they convert.
GA4 setupWhat each campaign cost and what it produced, side by side rather than in two separate logins.
Google Ads managementOnly the calls marked as genuine opportunities, not every ring of the phone.
CallRail setupCompleted bookings with their actual dollar value, for businesses that sell a booked experience.
Resova setupWhat it adds up to
Leads, cost per lead, revenue, and campaign performance in one place you can actually check - with each number traceable back to the tracking that produced it, so a figure you doubt can be verified rather than taken on trust.
What we actually put in front of you
Calls marked as genuine leads, form fills, and bookings - the actual outcomes, not raw traffic numbers.
What you're actually paying for each real opportunity - the single number most business owners care about most.
Whether cost per lead is improving or getting worse month over month, not just a single snapshot.
Which specific campaigns and keyword tiers are actually producing results, so budget decisions are based on evidence.
If you're running both platforms, a clear comparison of how each is performing, not two separate disconnected reports.
A short written explanation alongside the numbers - what changed, why, and what we're doing about it - not just a chart left to interpret alone.
Being upfront about the options
Looker Studio is our default - it's free, made by Google, and connects directly to everything else in this stack - but it's not the only option.
| Best known for | Worth knowing | |
|---|---|---|
| Looker Studioour default | Free, Google-made, connects directly to GA4 and Google Ads | No added software cost - the dashboard is genuinely yours, not rented |
| Google Ads' built-in reports | Fast, no setup, native to the platform | Only shows Google Ads data - no call tracking, bookings, or Microsoft Ads alongside it |
| AgencyAnalytics / Swydo | Purpose-built agency reporting platforms with polished templates | Subscription cost on top, and the dashboard typically lives with the agency, not you |
| A plain spreadsheet | Simple, no software needed | Fine for a quick check, but doesn't update itself or handle multiple data sources well |
Common questions
Ready when you are
We'll show you a sample dashboard and review what your current reporting is (or isn't) telling you about your ad spend.
