We use cookies to measure ad performance and improve the site. Read our privacy policy.
Web design & landing pages for PPC
Free landing page review
Takes about a minute
1 page
1 keyword tier, 1 purpose
Under 2.5s
Load speed target (LCP)
QS+
Built for Quality Score too
14+
Industries managed
Not the same job as a website
A homepage has to serve everyone - new visitors, returning customers, job seekers, the press. A PPC landing page has exactly one visitor to serve: the person who just clicked one specific ad for one specific reason.
Sending paid clicks to a general homepage is one of the most common, most expensive mistakes in a PPC account. The click already told you exactly what the visitor wants - the keyword they searched, the ad they clicked - and a homepage forces them to go find it themselves instead of handing it to them immediately.
It also costs money directly: Landing Page Experience is one of the three components of Quality Score on both Google and Microsoft Ads. A mismatched, slow, or generic landing page doesn't just convert worse - it raises your cost per click on every future auction for that keyword.
Quick definition
A single-purpose page built to match one keyword tier's exact intent, load fast, and drive one action - not a smaller homepage.
Navigation, multiple services, an About page, careers, blog - designed to serve everyone who might land there, from any source, for any reason.
No navigation to wander through, one keyword tier's message matched exactly, one clear action - designed for the specific person who just clicked one specific ad.
How a PPC manager thinks differently here
Someone searching "burst pipe emergency plumber" isn't browsing - they're mid-crisis, on a phone, and deciding in seconds whether to call. An urgency-tier page is designed entirely around that moment.
For an urgent-tier keyword, the phone number isn't a nice-to-have in the header - it's the primary conversion path, and it needs to be tappable the instant the page renders.
Someone in a crisis won't wait 4 seconds for a page to load - they'll hit back and call the next result. This is where LCP under 2.5 seconds stops being an SEO metric and becomes a revenue metric.
An urgency page removes the main site nav entirely - every link that isn't the phone number or the form is a way for a stressed visitor to leave without converting.
Licensing, insurance, and reviews still matter, but they're compressed into a glance - a badge row, not a paragraph - since there's no time for a hesitant visitor to read a trust story.
Name and phone number, nothing else - every additional field is a reason for someone mid-emergency to abandon the form and just call a competitor instead.
A quick, visible confirmation that you serve their area removes the single biggest hesitation for an urgent local search - "will they even come to me?"
What this actually looks like
Every section earns its place above the point where a stressed visitor gives up scrolling.
"Burst Pipe? We're On Our Way - Call Now" paired with a click-to-call button, so the primary action is available before any scrolling.
A single glanceable row, not a testimonials section - enough to clear the credibility bar without costing attention.
Removes the "do they even cover me" hesitation instantly, which is the most common reason an urgent local visitor bounces.
Two fields, nothing more - every extra field costs conversions on a page serving someone mid-crisis.
Not every page should look like this
A higher-ticket, planned-purchase visitor is comparing options over days, not deciding in seconds - that page needs pricing context, photos, financing information, and a lower-pressure form. Building both page types correctly, matched to the right keyword tier, is the actual work - not a single "good landing page" template applied everywhere.
How we build one
Every landing page starts from a specific keyword tier - urgent, installation, diagnostic, or broad - not a generic brief.
Click-to-call for urgency pages, a fuller form for consideration pages - the layout follows the funnel stage, not a fixed template.
Lightweight, fast-loading pages by default - a beautiful page that loads slowly loses more conversions than a plain one that loads instantly.
Call tracking, form tracking, and conversion actions are live from day one - not added after the fact once the page is already running.
Common questions
Ready when you are
A free review checks message match, load speed, and mobile experience against your live keyword tiers - with a clear, prioritized report either way.
