Case studies
The work, by industry.
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
Case studies
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
We use cookies to measure ad performance and improve the site. Read our privacy policy.
Google Ads
Three years of hands-on management, a full landing-page rebuild, and location pages that pull double duty, cutting cost per lead roughly in half.
The challenge
I’ve managed this local service account from the very beginning, launching it and growing it over more than three years. At the outset it was a lean operation: a modest ~$2,000 monthly budget with cost per conversion sitting around $130, workable, but with clear room to improve on both efficiency and volume.
Beyond the campaigns themselves, the website was a limiting factor. It had only a handful of pages: just a couple of service pages, with no location-specific pages at all. For a local service business, that left both paid conversion rates and organic local visibility well short of their potential.
Goals
Halve cost per lead through sustained optimization
A website foundation built to convert paid traffic
Location pages that also compound as organic traffic
The strategy
I rebuilt the site’s marketing pages from the ground up with conversion in mind. Where there had been only a few thin service pages, I created clear, dedicated service pages, each with a contact form, so every service has a proper, conversion-ready destination for paid traffic rather than a generic catch-all page.
I built out location-specific pages that were entirely missing before. These serve two purposes at once: they give paid campaigns geo-relevant landing pages that convert better, and they’ve since become a strong source of organic local traffic, an added, compounding benefit that reduces total dependence on paid clicks over time.
Managing the account continuously since launch means every optimization builds on the last. Over three years, steady keyword refinement, negative-keyword management, bid control, and landing-page improvements have compounded, steadily driving cost per conversion down while scaling volume up.
This account is defined by a close working relationship. The client reviews performance regularly, and we communicate heavily about the business, its priorities, seasonality, and goals, a tight feedback loop that keeps campaigns aligned with what actually matters and is a big part of why the partnership has thrived for years.
The proof
Verified results
Permission-cleared figures
~50%
Cost / lead reduction
85–90
Monthly conversions
3+ yrs
Managed since launch
Key takeaway
Sustained local-service success comes from working both levers at once: campaign optimization and the website foundation beneath it. Rebuilding conversion-ready service and location pages, then compounding three years of disciplined optimization and close client communication, halved cost per lead, scaled volume, and generated organic traffic as a bonus.
FAQ
Figures and creative shown are real, verified and published with the client's written permission.
More case studies
Ready when you are
Get a free, no-obligation account review from a senior specialist, the same long-term, compounding approach, mapped to your business.
