Google + Microsoft
Optimizing to the booked appointment across two networks.
Two-network repair program measured to the booked appointment, not the click.
Verified results
Permission-cleared figures
+53%
Booked appts
-22%
Cost / appt
+38%
Lead quality
The engagement
Two-network repair program measured to the booked appointment, not the click.
The program ran on both Google and Microsoft, with the success metric set to booked appointments rather than raw clicks or form fills.
Measuring to the appointment let us trim the queries that looked cheap but rarely turned into scheduled visits.
Figures and creative shown are real, verified and published with the client's written permission.
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Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
+64%
Booked calls
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Cost / lead
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Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.
3.0x
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+72%
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