Case studies
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Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
Case studies
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
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Google + Microsoft
Enterprise multi-location program: CallRail, HubSpot, and full Google + Microsoft Ads conversion tracking across 24 US locations at $1M+ in monthly spend.
The challenge
This was one of the largest and most complex accounts I’ve managed, a national multi-location garage door brand running paid advertising across 24 separate locations throughout the United States, with a combined monthly budget exceeding $1 million (roughly $5,000–$8,000 per location per month).
An account at this scale isn’t just “bigger.” It’s a different discipline. Twenty-four locations means 24 sets of campaigns, 24 local markets, and 24 streams of leads that all need accurate tracking, proper routing, and consistent performance, without one location’s spend leaking into another’s or leads slipping through the cracks.
Goals
Consistent, accurate lead tracking across 24 markets
Scalable spend without losing return
Clean lead routing so no inquiry is lost
The strategy
At this scale, measurement infrastructure is everything. CallRail handled call tracking across all 24 locations, since the majority of high-value leads in home services come by phone.
Google Ads and Microsoft Ads conversion tracking were both fully configured and integrated with CallRail, so every call and form lead was attributed to the right campaign and location. HubSpot automated lead routing across locations so nothing was lost.
Google Ads and Microsoft Ads ran for each of the 24 locations, capturing demand across both search ecosystems. Microsoft Ads adds efficient, high-intent reach in home services, complementing Google’s volume and extending the qualified-lead pool per market.
Each location ran intent-driven search campaigns built around repair and installation demand, supported by remarketing on Google to re-engage visitors who didn’t convert on the first visit, squeezing more value from the traffic each location’s spend generated.
Working alongside a developer, the program included 24 new location-specific websites and landing pages (one per market) so paid traffic in each area hit a geo-relevant, conversion-focused destination rather than a generic national page. This is a major driver of conversion rate at multi-location scale.
Coordinating spend, performance, and lead flow across 24 markets on two platforms demands rigorous, continuous management: budget pacing per location, cross-location performance monitoring, and constant optimization to hold a strong return at seven-figure monthly spend.
The proof
Verified results
Permission-cleared figures
~7X
Return on investment
$1M+
Monthly ad spend
24
Locations managed
Key takeaway
Managing seven-figure monthly spend across two dozen locations is a discipline of infrastructure as much as campaign craft. A ~7X return at this scale rests on integrated tracking (CallRail + HubSpot + platform conversion tracking), dual-platform coverage, location-specific landing pages, and rigorous per-market management, plus the compliance diligence that keeps large home-services accounts running cleanly. This account is currently paused while the client resolves a local-business advertising policy flag; navigating that verification process is itself part of managing home-services PPC at this scale.
FAQ
Figures and creative shown are real, verified and published with the client's written permission.
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