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Technical SEO
Free technical SEO audit
Takes about a minute
CWV
LCP, INP & CLS audited
200+
Checkpoints reviewed
AI-ready
Crawler access checked
14+
Industries managed
The layer underneath everything else
Content and backlinks get most of the attention, but none of it matters if search engines and AI crawlers can't reach, load, and understand your site in the first place.
Technical SEO is the infrastructure work behind a website: how fast pages load, whether crawlers can reach every important page, whether your content is marked up in a way machines can parse, and whether your site architecture signals what you're actually an authority on.
It's foundational in the literal sense - content quality and link-building efforts are constrained by whatever technical ceiling exists underneath them. A beautifully written page that takes 6 seconds to load, or sits five clicks deep with no internal links pointing to it, will underperform regardless of how good the writing is.
Quick definition
The site infrastructure work - speed, crawlability, structured data, and architecture - that determines whether search engines and AI systems can access and understand your content at all.
Google's page experience metrics
These aren't vague "make it fast" advice - they're specific, measurable thresholds Google uses as a ranking signal.
How quickly the largest visible element on the page - usually a hero image or headline - finishes rendering.
LCP < 2.5s
Replaced First Input Delay in March 2024 - measures how responsive every interaction is throughout the full session, not just the first click.
INP < 200ms
How much the page layout unexpectedly shifts while loading - the frustrating "I was about to click and the button moved" problem.
CLS < 0.1
Before rankings, before speed
If Googlebot - or an AI crawler - can't reach your content, none of the other work matters. This is where every audit starts.
Present at the root, returns a valid response, and doesn't accidentally block entire sections of the site - one of the most common and costly errors we find.
Includes only canonical, live URLs - sitemaps cluttered with redirects or errors waste crawl budget on pages that don't matter.
Prevents duplicate content from splitting authority across multiple URL variations of the same page.
Important pages should be reachable within 3 clicks of the homepage - pages buried deeper get crawled less often and rank worse.
Main content should be accessible without heavy reliance on client-side JavaScript - crawlers (especially AI crawlers) don't always render JS the way a browser does.
Server logs show which pages Googlebot actually visits - often revealing crawl budget being spent on low-value pages instead of the ones that matter.
Where technical SEO is headed
The crawlability and speed fundamentals above haven't changed - but a new layer has been added on top: making sure AI systems like Google AI Overviews, ChatGPT, and Perplexity can actually reach, parse, and cite your content.
A common, avoidable mistake
Bots like GPTBot, ClaudeBot, PerplexityBot, and Google-Extended each need explicit permission in robots.txt - and it's common for sites to block them unintentionally through overly broad crawler rules written before these bots existed. Blocking them is a legitimate choice if you want to prioritize traditional search, but it should be a deliberate decision, not an accident.
Article, FAQ, HowTo, and Organization schema help AI systems parse claims accurately - sites with clean structured data are reported to be meaningfully more likely to appear in AI-generated answers.
Writing that answers one question fully in 40-150 words, without relying on "as mentioned above," is what AI systems actually extract and quote - the same discipline used in the FAQ sections across this site.
A newer, still-developing standard for pointing AI crawlers toward your best content - worth implementing as a low-effort signal, though adoption across AI platforms is still inconsistent and unproven at scale.
Your brand, authors, and core topics should be defined consistently across your site, your Google Business Profile, and other external sources - AI systems cross-reference this to establish trust.
How an audit actually runs
robots.txt, XML sitemap, canonical tags, and AI crawler access checked first - nothing else is worth auditing if this layer is broken.
LCP, INP, and CLS measured via PageSpeed Insights and Chrome UX Report data, with specific fixes prioritized by impact - typically a 4-12 week evaluation window before Google's ranking signal reflects the improvement.
Schema markup validated, internal link depth mapped, and orphaned pages identified - schema implementation typically shows rich-result changes within 2-8 weeks.
AI crawler access, content structure, and entity consistency reviewed as a distinct pass, separate from traditional search crawlability.
A written report ranking issues by business impact, not just technical severity - so fixes get sequenced by what actually moves traffic first.
Common questions
Ready when you are
A free audit reviews crawlability, Core Web Vitals, structured data, and AI crawler access - with a clear, prioritized report either way.
